Texas Frac Sand Operator Outreach Playbook

XTANK.co · Sales Outreach Document · 2026 Edition

◆ Sales Outreach Document ◆ 2026 Edition

TEXAS
FRAC SAND

Operator Outreach Playbook

This guide helps XTANK.co reach the right people at frac sand producers in Texas. It explains how frac sand is mined, washed, classified, dried and shipped. It names every tank and vessel in the wet plant and in the water circuit, and it shows where the Freedom Tool can do work. Three company pages give facility data, current status, target job titles and a call plan. Cold email templates are at the back.

Companies In V1

TX Sand Plants

Primer Pages

Vessel Types

XTANK.CO

Section 0 — Start Here

How To Use This Playbook

READ SECTION 1 BEFORE YOU SEND THE FIRST EMAIL

Why This Market Is Different

A frac sand plant is a water plant that makes a dry product. The value is not in the liquid. The value is in the sand grain. Water is the tool that cleans the grain, and dirty water makes a grain that fails the specification.

That is your opening. You are not selling oil recovery here. You are selling clean process water, fewer pond cleanouts and fewer tank entries. Use the process language in Section 1 and the templates in Section 4.

The Six Step Outreach Method

Learn the process

Read Section 1, pages 03 to 07. A frac sand site has three parts: the mine, the wet plant and the dry plant. Only the mine and the wet plant hold liquid. Know which part your target runs before you write a word.

Pick the tank

Read Section 2. Choose one vessel for your first ask. Do not offer a plant wide solution in the first email. Offer one tank.

Pick the company and the person

Section 3 opens with the Texas operator map on page 12, then three company pages. Every page carries a current status and an Apollo.io search string.

Send the matched template

Use the template written for that job title. Change the first line only. Keep the email under 120 words.

Follow the cadence

Four touches over 18 days. Stop after the fourth. Move the contact to a 90 day re-touch list.

Ask for a trial, not a sale

The first close is a no cost trial on one tank or one pond. The second close is the plant. The third close is the fleet of plants.

The Three Tiers

TIER 1 — LARGE IN-BASIN PRODUCERS. Atlas, Alpine Silica and U.S. Silica run the biggest Permian plants. Many tanks. Many ponds. Call these first.

TIER 2 — MID SIZE IN-BASIN PRODUCERS. Black Mountain, Vista and High Roller. Smaller companies. Faster access to the decision maker.

TIER 3 — TERMINALS AND REGIONAL SAND. Brady sand, Hood County and the rail terminals. Fewer wet plants. Lower priority for a first call.

Language Rule

This document uses Simplified Technical English. Sentences are short. Each sentence gives one idea. The active voice is used. Words have one meaning only. Write your emails the same way. Plant engineers read fast and they distrust sales language.

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TEXAS FRAC SAND

Section 1 — Process Primer, Part 1 of 5

The Mine And The Plant Feed

DUNE TO SLURRY — WHERE THE DIRT COMES FROM

Frac sand is a proppant. A pressure pumping crew pumps it into a well with water. The sand holds the fracture open after the pressure is released. The grain must be strong, round and clean.

Texas supplies most of its own sand today. The sand is called in-basin brown sand. It comes from wind blown dune fields in the Permian Basin. The main counties are Winkler, Ward, Crane, Ector and Dawson. A second source is the Brady brown sand in McCulloch County and the Hood County sand near Fort Worth. Northern White sand is railed in from Wisconsin and Illinois to Texas terminals.

Steps 1 To 4 — From The Dune To The Wet Plant

Strip and mine

Permian dune sand is unconsolidated. No blasting is needed. No primary crusher is needed. Scrapers, dozers and front end loaders take the sand straight from the dune. Some sites use a dredge in a wet pit instead.

Feed and scalp

Sand is dumped into a feed hopper. A scalping screen removes roots, rock, caliche and trash. This step protects the pumps downstream.

Make the slurry

Process water is added at the feed point. The mix becomes a slurry. Slurry pumps move the sand to the wet plant. From this point until the dryer, the sand travels in water.

Source the water

A Permian plant uses very little fresh water. It draws brackish water from shallow wells and it recycles most of the plant water. Some sites now take treated produced water from a midstream water company. Water supply is the single biggest constraint on a West Texas sand plant.

What Gets Into The Water That Should Not Be There

Oil, diesel and hydraulic fluid. Loaders, dozers, scrapers, conveyor drives and slurry pumps all leak. A hose burst on a loader in the pit puts hydraulic oil straight into the feed. Fuel and lube trucks work in the same area.

Clay, silt and ultra fines. The dune carries clay coatings and wind blown silt. These are the material the wet plant exists to remove.

Grease and pump packing. Slurry pump seals and bearing grease enter the circuit at every transfer point.

Algae and bacteria. Warm, still water in West Texas ponds grows algae mats fast. The mats float, then they sink and foul the pump suction.

Undissolved polymer. Flocculant that does not mix fully makes gel lumps. Crews call them fisheyes. They float and they plug lines.

Salt and scale. Brackish and recycled water leaves calcium and sulphate scale at the surface line of every tank.

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PROCESS PRIMER 1 OF 5

Section 1 — Process Primer, Part 2 of 5

The Wet Plant

WASH, SCRUB, CLASSIFY, DEWATER

The wet plant does one job. It takes a dirty, mixed size sand and it makes a clean, sharply sized sand. Everything in the wet plant runs in water. This is the part of the site that holds tanks.

Desliming with hydrocyclones

The slurry enters a bank of hydrocyclones. Centrifugal force sends the coarse sand to the bottom outlet. The clay, the silt and the ultra fines leave from the top outlet with most of the water. That overflow stream goes to the water circuit on page 05.

Attrition scrubbing

The thick sand slurry, at about 65 to 70 percent solids, enters attrition cells. High speed impellers force grain against grain. The rubbing action strips clay coatings, iron stain and surface films from the sand. This step controls the turbidity result. Scrubbed material is then deslimed again.

Hydraulic classification

A hydrosizer or a density separator makes the fine end cut. Rising water lifts the lighter and smaller grains. Heavier and larger grains sink. This is how the plant separates 100 mesh sand from 40/70 sand while both are still wet.

Ultra fines recovery

A small cyclone and a dewatering screen catch saleable fines that would otherwise go to the pond. In a 100 mesh market this stream is money, not waste.

Dewatering screens

Vibrating dewatering screens drop the moisture to about 5 to 8 percent. Water that drains through the screen returns to the sump and then to the water circuit.

Wet stockpile

Damp sand is conveyed to an intermediate stockpile. It drains further while it sits. The stockpile is the buffer between the wet plant and the dry plant.

The Tanks And Sumps In This Part Of The Plant

FEED SLURRY SUMP

CYCLONE FEED TANK

ATTRITION CELL FEED TANK

CLASSIFIER FEED TANK

UNDERFLOW SUMP

SCREEN UNDERPAN SUMP

PROCESS WATER HEAD TANK

PUMP GLAND SEAL WATER TANK

The point to remember. Every one of these tanks and sumps has an open top surface. Anything lighter than water, or anything that foams, sits on that surface and then gets pulled into the next pump. Oil, grease, polymer gel and froth all move downstream this way.

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PROCESS PRIMER 2 OF 5

Section 1 — Process Primer, Part 3 of 5

The Water Circuit

THE PART OF THE SITE WHERE THE FREEDOM TOOL LIVES

A modern frac sand plant recovers about 90 percent of its process water and uses it again. In West Texas the plant has no choice. Water is scarce and it is expensive to haul. The water circuit is therefore the most important support system on the site.

Read this page twice. Almost every Freedom Tool application in this playbook sits on this page.

Collect the dirty water

Cyclone overflow, screen drainage and sump water all combine. The stream carries about 1 to 2 percent solids. Those solids are clay and silt. They are too fine to settle on their own.

Make down the flocculant

Dry anionic polymer is wetted, mixed and aged in make-down tanks and aging tanks. The polymer solution is then dosed into the thickener feed. Polymer that does not wet fully forms gel lumps that float. Operators must skim these lumps or the dosing line plugs.

Thicken or clarify

The dosed stream enters a thickener or a clarifier. The polymer binds the fines into flocs. The flocs settle. A rake moves the settled solids to a centre discharge. Clean water rises and overflows the top launder. The underflow leaves at about 30 to 40 percent solids.

Return the clean water

Thickener overflow goes to a process water tank or a clean water pond. Pumps send it back to the wet plant. This is the recycle loop. Whatever floats in that tank goes back into contact with the sand.

Send the solids to the pond

Thickener underflow is pumped to a lined settling pond or a tailings cell. Water evaporates or is decanted back. The pond forms a surface crust, grows algae and collects wind blown dust.

Add make-up water

Losses go out with the damp sand, with evaporation and with the pond solids. The plant replaces the loss from brackish water wells, from a fresh water pond, or from a treated produced water supply.

The commercial link. Turbidity is an API test on the finished sand. A dirty recycle loop puts fines and film back onto a clean grain. The lab sees it. A load that fails turbidity is a load the customer sends back. Clean water is not a housekeeping issue at a sand plant. It is a product quality issue.

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PROCESS PRIMER 3 OF 5

Section 1 — Process Primer, Part 4 of 5

The Dry Plant

DRY, SCREEN, STORE, LOAD OUT

The dry plant holds no liquid process tanks. Do not try to sell into it. Learn it anyway. A plant manager will not respect a vendor who cannot describe the back half of the site.

Reclaim from the wet stockpile

A reclaim tunnel or a loader feeds damp sand at about 5 to 6 percent moisture to the dryer.

Dry the sand

A rotary dryer or a fluid bed dryer, fired on natural gas, takes the moisture below 0.5 percent. A fluid bed dryer uses less fuel and needs a smaller baghouse. A rotary dryer handles a wider feed size.

Screen to the mesh cuts

Dry screens split the sand into the sold products: 100 mesh, 40/70, 30/50 and 20/40. In-basin Permian plants sell mostly 100 mesh and 40/70.

Store and load out

Product goes to silos or to covered storage. Loadout is by truck, by rail, or by overland conveyor. Atlas moves sand 42 miles on the Dune Express conveyor instead of by truck.

Control the dust

Baghouses and wet scrubbers capture respirable crystalline silica at the dryer, the screens, the transfer points and the loadout. A wet scrubber has a recirculation tank, and that tank holds water. Collected baghouse dust is wetted and returned to the mine.

Where Liquid Still Exists In The Dry Plant Area

WET SCRUBBER RECIRCULATION TANKS. Water that has washed silica dust. It carries fines, foam and scale. It is a closed loop with a surface.

DUST SUPPRESSION WATER TANKS. Water for road spray and for conveyor spray bars, often with a surfactant added. Algae and film block the nozzles.

DIESEL AND FUEL TANKS. Large day tanks and bulk tanks for a haul fleet. Water bottoms, static in the flash zone, and vapour in the head space.

LUBE OIL AND USED OIL TANKS. New oil and waste oil from the shop. Water and sludge collect. Disposal is a cost line.

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PROCESS PRIMER 4 OF 5

Section 1 — Process Primer, Part 5 of 5

The Specification And The Last Mile

WHAT THE LAB TESTS — AND HOW THE SAND REACHES THE WELL

The API Specification — API RP 19C And ISO 13503-2

Test	What it measures	Why it matters to you
Turbidity	Cleanliness of the wash. Reported in FTU or NTU	Your test. The limit is 250 FTU or less. Dirty recycle water raises this number. A failed turbidity result is a rejected load.
Sieve distribution	Percent of grains inside the named mesh range	Set by the classifier in the wet plant and by the dry screens. Not your test.
Sphericity and roundness	Grain shape, scored 0 to 1	A value of 0.6 or higher is required for both. Set by geology, not by the plant.
Crush resistance	Percent fines made under load, tested to 4K psi and up	Grain strength. In-basin brown sand is rated lower than Northern White.
Acid solubility	Percent lost in hydrochloric and hydrofluoric acid	Measures carbonate, clay and iron contamination on the grain.

Use this on the call. Ask: “How often does a load come back on turbidity?” Then ask what the lab says the cause was. In many plants the answer traces back to the recycle water loop, not to the mine.

The Last Mile — Where The Sand Goes After Loadout

Plant loadout

Sand is loaded into pneumatic trailers, belly dumps, containers or rail cars. In-basin plants ship mostly by truck because the well is close.

Overland conveyor, where it exists

Atlas runs the Dune Express, a 42 mile electric conveyor from Kermit into Lea County, New Mexico. It is rated at up to 13 million tons per year and it removes thousands of truck trips.

Transload or terminal

Northern White sand is railed to a Texas terminal and is transferred to trucks there. In-basin sand normally skips this step.

Wellsite storage

Sand is discharged into silos or into containerised box systems at the pad. The pressure pumping crew blends it with water in the frac blender.

The water side of the same pad

The same pad holds frac water tanks, produced water tanks and transfer pits. This is the standard XTANK use case, and it sits with the same customers.

Why this matters commercially. Two of your three targets are not sand companies alone. Atlas sells proppant, logistics and distributed power. ProFrac owns Alpine Silica and also runs pressure pumping fleets. One relationship can reach the sand plant and the wellsite water tanks at the same company.

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PROCESS PRIMER 5 OF 5

Section 2 — Equipment Map

Every Vessel At A Frac Sand Site

WHAT IS INSIDE IT — WHAT COLLECTS ON THE SURFACE

Vessel	What is inside	What collects at the surface	Freedom Tool fit
Feed slurry sump and cyclone feed tank	Raw sand slurry from the mine	Hydraulic oil, diesel film, grease, floating trash, froth	STRONG First point after the pit
Attrition cell and classifier feed tanks	Dense scrubbed slurry, 65 to 70 percent solids	Froth from the impellers, liberated organic film, oil	GOOD Confirm access and level swing
Flocculant make-down and aging tanks	Anionic polymer solution	Undissolved gel lumps, surface skin, dry powder crust	STRONG Stop the lumps reaching the dosing pump
Thickener or clarifier	Flocculated fines settling out of the water	Scum blanket, floating flocs and oil in the overflow launder	STRONG Skim the launder. Check the existing rake first
Process water and recycle water tanks	Recovered clean water going back to the wet plant	Oil sheen, algae, foam, floating fines, scale at the water line	STRONG This water touches the product
Settling and tailings ponds	Thickener underflow. Open to air	Surface crust, algae mats, wind blown dust, oil sheen	STRONG Break the crust. Dose below the surface
Fresh and brackish water storage	Make-up water from wells or from a supplier	Algae, biofilm, iron floc, dust	STRONG Protect the whole plant at one point
Treated produced water tanks	Midstream water taken as make-up, where used	Free oil, emulsion, solids, scale	STRONG This is the core XTANK use case
Wet scrubber recirculation tanks	Water that has washed silica dust from the dryer	Fines, foam, scale, film	GOOD Small tank. Good first trial candidate
Dust suppression water tanks	Road and conveyor spray water, often with surfactant	Algae, film, debris that plugs the nozzles	GOOD Easy access. Low risk to the process
Diesel and fuel tanks	Diesel for the haul fleet and the mine equipment	Water bottoms, sludge, vapour in the head space	GOOD Static grounding at the flash zone
Lube oil and used oil tanks	New oil and shop waste oil	Water, sludge, emulsion layer	GOOD Cut the disposal volume
Product silos and dry storage	Dried, screened sand	Not applicable. No liquid	NONE Do not offer anything here

Use this table on the call. Ask which vessel gives the crew the most trouble. Let the engineer choose the tank. A tank the engineer names is a tank the engineer will fight to fix.

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EQUIPMENT MAP

Section 2 — Ranked Applications

Where The Freedom Tool Fits

RANKED BY STRENGTH OF CASE — LEAD WITH A AND B

A. Protect the recycle water loop and the turbidity result. A frac sand plant reuses about 90 percent of its process water. Whatever floats in the process water tank goes straight back into contact with clean sand. Oil film and fine solids on a washed grain raise the turbidity result and can fail an API test. The Freedom Tool skims that layer at any liquid level, with no power and no tank entry. Ask: “How often does a load come back on turbidity, and what does the lab blame?”

B. Break the crust and control algae on ponds and water tanks. West Texas ponds form a surface crust and grow algae mats. The mats float, then they break up and foul the pump suction and the spray nozzles. Cleanouts need a vacuum truck, a crew and sometimes a boat. The tool breaks and skims the surface layer, and it lets a biocide or an inhibitor be added below the surface with no pond entry. Ask: “Who cleans the ponds today, how often, and what does one cleanout cost?”

C. Keep mine oil out of the water circuit. Loaders, dozers, scrapers, conveyor drives and slurry pumps all leak oil, grease and hydraulic fluid into the feed. Once the oil is in the slurry it travels the whole loop. A skim on the feed sump or on the process water tank takes it out at one point instead of every point. Ask: “When a hose lets go on a loader in the pit, where does that oil end up?”

D. Clear the flocculant make-down tanks. Polymer that does not wet fully forms gel lumps and a surface skin. The lumps plug the dosing line and they upset the thickener. Crews skim them by hand today. The tool removes the floating fraction while the tank stays in service. Ask: “Does anyone still fish lumps out of the polymer tank with a net?”

E. Fuel, lube and used oil tanks. A sand mine runs a large haul fleet, so it holds bulk diesel and it makes waste oil. The tool provides static grounding at the flash zone and it is Type 1 fire suppression compatible with all foam types. It also removes the water and the sludge layer from a used oil tank, which cuts the volume you pay to dispose of. Ask: “Who handles your waste oil, and what do you pay per barrel?”

F. The oilfield tanks at the same company. Atlas sells proppant, logistics and distributed power to Permian operators. ProFrac owns Alpine Silica and also runs pressure pumping fleets that consume large volumes of frac water and produced water. The produced water tank is the standard XTANK use case and it is your easiest first sale. Use it to build the relationship, then move into the sand plant.

Honesty rule. Applications A to F rest on documented plant problems and on how the tool behaves in produced water service. None of them has been proven at a frac sand plant yet. Say so. A plant engineer who catches you overstating a claim will not answer the second email.

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APPLICATION RANKING

Section 2 — Claims And Proof

What You Can Claim

EIGHT STATEMENTS — ALL SUPPORTED BY THE PRODUCT

Remove the oil film and the floating solids from the process water before that water touches clean sand again.

Skim the scum blanket and the floating flocs from a thickener or clarifier overflow launder.

Remove undissolved polymer lumps and the surface skin from a flocculant make-down tank, with the tank in service.

Break the surface crust and the algae mat on a settling pond, a tailings cell or a raw water pond.

Add surfactant, biocide or scale inhibitor at liquid level, below the surface, without tank entry or pond entry.

Control the vapour in the tank head space by sweep and purge, and reduce how often a hatch must be opened.

Provide static grounding in the flash zone. The tool is Type 1 fire suppression compatible with all foam types.

Operate with no moving parts, no power and no tank entry. Built in 316 stainless steel. Patented.

PROOF YOU ALREADY HOLD.
The Freedom Tool is patented and is built in 316 stainless steel. It is in service in produced water tanks in Texas. Named customers include WaterBridge, Select Water Services, Pilot Water, Summit, Reclaim, Triple Crown, Judah Oil, Apache and ConocoPhillips.

Video of the tool in service is on xtank.co. Send the link after the first reply, not with the first email.

PROOF YOU DO NOT YET HOLD.
No frac sand installation exists. No third party test data exists for a thickener launder, a flocculant tank, a scrubber recirculation tank or a tailings pond.

Turn this into the ask. The first sand producer gets a no cost trial and gets named as the reference site. Engineers respond well to being first when the risk is zero.

The One Sentence Version

“The Freedom Tool sits in a tank, skims whatever floats, controls the gas above the liquid, and grounds static in the flash zone. It has no moving parts, needs no power, and needs no tank entry.”

Say this sentence out loud until it is natural. It is your answer to “what does it do?” on every call.

XTANK.CO

CLAIMS AND PROOF

Section 3 — Target Contacts

Who To Contact At Every Site

TWELVE ROLES — RANKED BY VALUE TO XTANK

Rank	Job title	What this person owns	Best opening angle
1	Plant Manager	The wet plant and the dry plant. Approves new equipment	Cost per ton and uptime
2	Process Engineer / Plant Engineer	Wet plant performance, water balance, flocculant dose	Recycle water quality and turbidity
3	Quality Manager / Lab Manager	API RP 19C testing and the certificate of analysis	Turbidity failures and their cause
4	Maintenance Manager / Reliability Lead	Pumps, cleanouts, shutdown work, vacuum truck spend	No moving parts, no power, no entry
5	Environmental / Water Manager	Water permits, pond management, discharge and reuse	Pond crust, algae and water loss
6	Operations Manager / Director of Operations	Daily production across one or more plants	Fewer cleanouts, fewer truck runs
7	HSE / Safety Manager	Silica exposure, confined space entry, fire risk	Fewer tank entries, static grounding
8	Mine Manager / Pit Superintendent	Mining fleet, pit water, feed to the plant	Loader and dozer oil in the feed
9	Projects / Capital Engineering Manager	New plant builds and plant expansions	Design stage specification
10	Fleet / Fuel Coordinator	Bulk diesel, lube oil and waste oil	Water bottoms and disposal cost
11	Procurement / Supply Chain Lead	The purchase order and the vendor terms	Trial terms and vendor onboarding
12	VP Operations / COO	A rollout across every plant	Fleet economics after the first win

A Note On Company Names Before You Search

MSHA carries three names for one site. The controller is the parent MSHA holds accountable, such as Atlas Energy Solutions Inc. The operator is the LLC on the mine ID, such as Atlas Sand Company, LLC. The mine name is the site trade name, such as Kermit Facility. Search the controller name in the Apollo company field. Use the mine name as a keyword, never as a company. The one exception here is ProFrac, where the sand brand Alpine Silica searches better than the parent.

Apollo.io Search Patterns

Company: Atlas Energy Solutions
Titles: Plant Manager, Process Engineer, Maintenance Manager, Environmental
Location: Texas
Keywords: Kermit, Monahans, frac sand, proppant

Company: Alpine Silica, ProFrac
Titles: Plant Manager, Process Engineer, Quality Manager, Operations
Location: Texas
Keywords: Kermit, Monahans, Lamesa, in-basin sand

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TARGET CONTACTS

Section 3 — The Texas Operator Map

Every Company Worth A Call

THREE COMPANY PAGES IN THIS VERSION — MORE TO BE ADDED

Company	Texas counties	Tier	Priority for XTANK
Atlas Energy Solutions	Winkler, Ward (Kermit, Monahans)	TIER 1	Highest. Largest proppant producer in North America. Full company page 13.
Alpine Silica (ProFrac)	Winkler, Ward, Dawson (Kermit, Monahans, Lamesa)	TIER 1	Highest. Largest in-basin capacity. Parent also runs frac fleets. Page 14.
U.S. Silica	Crane, Dawson, Limestone	TIER 1	High. Two large automated Permian plants. Apollo owned. Page 15.
Black Mountain Sand	Winkler, Ward	TIER 2	High. Large in-basin capacity. Private and easier to reach. Add next.
Vista Minerals	Winkler, Hood	TIER 2	Medium. Several mines plus rail terminals. Mixed in-basin and regional sand.
High Roller Sand	Ward, Ector (Penwell area)	TIER 2	Medium. Smaller plants. Short decision chain.
Covia / Sibelco	Multiple, plus terminals	TIER 2	Medium. Large operator group. Confirm which Texas plants are running.
Smart Sand	Texas terminals	TIER 3	Low first. Northern White supplier. Wet plants are outside Texas.
Brady area producers	McCulloch (Voca, Brady)	TIER 3	Low first. Hard rock sandstone, so crushing and washing both apply.
Van Horn area producers	Culberson	TIER 3	Low first. Newer plants. Confirm status before a call.

Three Things To Take From This Table

1. The volume sits in four counties. Winkler, Ward, Crane and Dawson hold most of the Texas in-basin capacity. A single trip can reach several plants.

2. Two of your three targets are oilfield companies, not only sand companies. Atlas also sells logistics and distributed power. ProFrac also runs pressure pumping fleets. That doubles the number of tanks behind one relationship.

3. Texas has about 32 operating frac sand plants. This version covers three of them in full. Prove the message on these three, then add the Tier 2 companies.

XTANK.CO

TEXAS OPERATOR MAP

TIER 1 — Company 01 of 03 — Producing

Atlas Energy Solutions

WINKLER AND WARD COUNTIES, TEXAS — PLUS LEA COUNTY, NEW MEXICO

Tier

TIER 1

Status

Producing

Listing

NYSE: AESI

Base

Austin, Texas

XTANK Priority

HIGHEST IN TEXAS

Assets And Their Status

Asset	County	Type	Status
Kermit facilities	Winkler	In-basin dune sand mine and plant	Operating. The origin point of the Dune Express.
Monahans facility	Ward	In-basin dune sand mine and plant	Operating.
Former Hi-Crush Kermit plant	Winkler	In-basin sand plant	Operating. Acquired with Hi-Crush in 2024.
OnCore distributed mining	Several	Small modular sand units near the pad	Deployed. Acquired with Hi-Crush.
Dune Express	Winkler to Lea, NM	42 mile electric overland conveyor	In service since January 2025.

What You Need To Know

Atlas became the largest proppant producer in North America after the Hi-Crush acquisition closed in 2024. Reported combined capacity is about 28 to 29 million tons per year across all assets.

The Kermit and Monahans facilities alone were reported at a combined 16.5 million tons per year at the end of 2023.

The Dune Express cost about 400 million dollars and is rated at up to 13 million tons per year. It has two loadout facilities with over 84,000 tons of vertical storage.

Atlas builds and automates heavily. That is good for you. An automated plant hates a manual cleanout task.

Moser adds a distributed power fleet. Those units have fuel tanks and lube oil tanks. That is a second, separate opening at the same company.

Call Plan

Make this your first call in Texas. Open on the recycle water loop and on pond crust, not on oil. Atlas will say it is a water plant, not an oil plant. Agree, then ask where the loader hydraulic oil goes when a hose lets go in the pit. Ask for the Plant Manager at Kermit and the Process Engineer who owns the water balance. Keep Moser as a second, separate conversation.

Best Freedom Tool Openings Here

PROCESS WATER TANKS

THICKENER LAUNDER

SETTLING PONDS

FLOCCULANT TANKS

BULK DIESEL AND USED OIL

Apollo.io Search Strings — And Target Contacts

1. “Plant Manager” + Atlas Energy Solutions + Texas • 2. “Process Engineer” OR “Plant Engineer” + Atlas Energy Solutions
3. “Maintenance Manager” OR “Reliability” + Atlas Energy Solutions • 4. “Environmental” OR “Water” + Atlas Energy Solutions • 5. Kermit OR Monahans + frac sand (keyword only)

Plant Manager — Kermit

Owns the plant. Approves new equipment.

Process / Plant Engineer

Owns the water balance and the wet plant.

Maintenance Manager

Owns cleanouts and vacuum truck spend.

Environmental / Water Manager

Owns ponds, permits and reuse.

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WINKLER AND WARD COUNTIES, TX

TIER 1 — Company 02 of 03 — Producing

Alpine Silica — ProFrac

WINKLER, WARD AND DAWSON COUNTIES, TEXAS

Tier

TIER 1

Status

Producing

Parent

ProFrac Holding Corp
NASDAQ: ACDC

Base

Willow Park, Texas

XTANK Priority

HIGHEST IN TEXAS

Assets And Their Status

Asset	County	Type	Status
Kermit mine and plant	Winkler	In-basin dune sand	Operating.
Monahans mine and plant	Ward	In-basin dune sand	Operating. Bought as SP Silica in 2022. About 3 million tons per year.
Lamesa mine and plant	Dawson	In-basin sand	Operating.
Other Alpine sites	Several	Sand mines and terminals	Operating. Confirm the current list before a call.
ProFrac pressure pumping fleets	Statewide	Frac fleets and wellsite water	Operating. Separate operating group, same parent.

What You Need To Know

Alpine Silica describes itself as the largest provider of in-basin frac sand in North America, with production of up to about 23 million tons per year.

Most of that sand is captive. It feeds ProFrac's own frac fleets. That changes the buying logic. Alpine is a cost centre inside a service company, not a merchant seller chasing margin on every ton.

A cost centre responds well to a cost reduction story. Lead with cleanout labour, vacuum truck spend and water loss, not with product quality.

The parent runs frac fleets that handle very large volumes of frac water and produced water at the pad. That is your core use case, and it is the same parent.

Search Apollo for Alpine Silica first, then ProFrac. Sand plant staff list the Alpine brand more often than the parent.

Call Plan

Two doors, one company. Door one is Alpine Silica plant operations at Kermit, Monahans and Lamesa. Open with pond and process water cleanout cost. Door two is ProFrac completions and wellsite water, where you already have references. Try door two first if a warm route exists, then ask for the introduction to Alpine.

Best Freedom Tool Openings Here

SETTLING PONDS

PROCESS WATER TANKS

FLOCCULANT TANKS

BULK DIESEL AND USED OIL

WELLSITE FRAC AND PRODUCED WATER

Apollo.io Search Strings — And Target Contacts

1. “Plant Manager” + Alpine Silica • 2. “Operations” OR “Production” + Alpine Silica + Texas
3. “Maintenance” OR “Reliability” + Alpine Silica • 4. “Water” OR “Environmental” + ProFrac • 5. Kermit OR Monahans OR Lamesa + sand (keyword only)

Plant Manager — Alpine Silica

Owns one plant. Approves site equipment.

Director of Operations

Owns all three Texas sand plants.

Maintenance Manager

Owns cleanouts and shutdown scope.

Water Lead — ProFrac

Owns wellsite frac and produced water.

XTANK.CO

WINKLER, WARD, DAWSON COUNTIES, TX

TIER 1 — Company 03 of 03 — Producing

U.S. Silica

CRANE, DAWSON AND LIMESTONE COUNTIES, TEXAS

Tier

TIER 1

Status

Producing

Ownership

Private. Apollo Global
bought it in 2024

Base

Katy, Texas

XTANK Priority

HIGH

Assets And Their Status

Asset	County	Type	Status
Crane plant	Crane	In-basin sand. Wet plant, dry plant, loadout	Operating since 2018. About 4 million tons per year.
Lamesa plant	Dawson	In-basin sand. Wet plant, dry plant, loadout	Operating. About 6 million tons per year. 55 miles north of Midland.
Limestone County operations	Limestone	Industrial and regional sand	Operating. Confirm the product line before a call.
Industrial and specialty minerals	Multiple states	Non-proppant silica business	Operating. A separate buying group with its own plants.

What You Need To Know

Both Texas Permian plants are described by the company as fully automated, with a wet plant, an intermediate stockpile, a dry plant, a screening plant and a loadout. That is the full process on page 04 through page 06, on one site.

Apollo Global Management took the company private in 2024 in a deal valued at about 1.85 billion dollars. A private equity owner watches operating cost closely. Frame every claim in dollars per ton or in labour hours saved.

U.S. Silica also runs a large industrial and specialty minerals business outside oil and gas. Those plants wash and classify sand the same way. A win at Crane can travel a long way inside this company.

This is the most process disciplined of your three targets. Expect a formal vendor onboarding step and a materials review. Have your 316 stainless data sheet ready.

Call Plan

Lead with the API turbidity result and the recycle water loop. This company sells on quality and on consistency, so quality language lands here better than at a captive producer. Ask for the Plant Manager at Crane and for the Quality or Lab Manager. Ask what the lab blames when a turbidity result drifts up. Then offer a no cost trial on the process water tank.

Best Freedom Tool Openings Here

PROCESS WATER TANKS

THICKENER LAUNDER

SETTLING PONDS

SCRUBBER RECIRCULATION TANK

FLOCCULANT TANKS

Apollo.io Search Strings — And Target Contacts

1. “Plant Manager” + U.S. Silica + Texas • 2. “Process Engineer” OR “Plant Engineer” + U.S. Silica
3. “Quality” OR “Laboratory” + U.S. Silica • 4. “Maintenance” OR “Reliability” + U.S. Silica • 5. Crane OR Lamesa + silica (keyword only)

Plant Manager — Crane

Owns the plant. Approves new equipment.

Quality / Lab Manager

Owns the API test and the certificate of analysis.

Process Engineer

Owns the water balance and the wet plant.

Procurement Lead

Owns vendor onboarding and the purchase order.

XTANK.CO

CRANE, DAWSON, LIMESTONE COUNTIES, TX

Section 3 — Build Order

What To Add In Version 2

PROVE THE MESSAGE ON THREE COMPANIES FIRST

This version carries three company pages on purpose. Send the templates in Section 4 to these three companies first. Learn which opening gets a reply. Then write the next set of company pages with the language that worked, instead of guessing at it across all of them.

Add Next — In This Order

No.	Company	Texas counties	Why it is next
4	Black Mountain Sand	Winkler, Ward	Large in-basin capacity, private, short decision chain. The best Tier 2 target.
5	Vista Minerals	Winkler, Hood	Several mines plus rail terminals. Covers both in-basin and regional sand.
6	High Roller Sand	Ward, Ector	Smaller plants near Penwell and Monahans. Owner level access.
7	Covia / Sibelco	Multiple	Large operator group. Confirm which Texas plants still run before writing the page.
8	Brady and Voca producers	McCulloch	Hard rock sandstone. Crushing plus washing, so more equipment and more water.
9	Van Horn producers	Culberson	Newer plants. Good design stage timing if a build is active.
10	Smart Sand terminals	Terminals only	Low first. No Texas wet plant. Only fuel and dust water tanks.

Not Yet Worth A Call

IDLE AND MOTHBALLED PLANTS. Several in-basin plants built during the 2018 boom now sit idle. An idle plant has no cleanout budget and no crew. Track them, but do not spend a touch on them.

DRY-ONLY AND TRANSLOAD SITES. A terminal that only stores and reloads dry sand has no wet plant. Only the fuel tank and the dust water tank apply. Low value for a first call.

How to build a page. Copy the layout on page 13. Fill the meta bar, the asset table, five facts, a call plan, the chips and the Apollo strings. Confirm every fact against the company website or a filing before it goes on the page. If you cannot confirm it, write “confirm” on the page instead of guessing.

XTANK.CO

BUILD ORDER

Section 4 — Cold Email Templates, Page 1 of 2

Templates By Job Title

PLAIN ENGINEERING LANGUAGE — CLAIM ONLY WHAT YOU KNOW

The posture. You are an outsider from oil and gas produced water. Say so. Do not use process words you cannot defend on a follow up call. Talk about surfaces, floating layers, crust, ponds and hatch openings. Ask a question and let the engineer teach you the rest.

Template 1 — Plant Engineer or Process Engineer

Subject: A basic question about your recycle water

[NAME], I will be straight with you. I sell tank equipment into oil and gas produced water. I am new to sand plants, so I am not going to pretend I know your circuit. What I do know is surfaces. In any tank, anything lighter than the bulk liquid ends up in a layer at the top. Oil, film, foam, fine solids, crust. Our Freedom Tool sits at that level and pulls that layer off while the tank stays in service. No moving parts, no power, no tank entry. Built in 316 stainless steel. You recycle most of your process water. Does anything collect on the surface of that tank that you would rather not send back to the sand? Robert Muller XTANK.co | 713.725.2399 | robert@xtank.co

Template 2 — Maintenance Manager or Operations Manager

Subject: Who cleans the pond, and what does it cost you

[NAME], I sell a passive tank tool used in oil and gas produced water. I am new to sand plants, so I will keep this to what I can actually speak to. Ponds and water tanks build a crust on top. Algae, scale, fines, sometimes an oil sheen. Somebody has to go break it up and pull it off, and that means a vacuum truck, a crew and a day. The Freedom Tool breaks and skims that surface layer from inside, with the tank or pond in service. No moving parts, no power, no entry. How often does your crew do that job today, and what does one round cost you? Robert Muller XTANK.co | 713.725.2399 | robert@xtank.co

XTANK.CO

EMAIL TEMPLATES 1 OF 2

Section 4 — Cold Email Templates, Page 2 of 2

Templates And Cadence

FOUR TOUCHES OVER EIGHTEEN DAYS

Template 3 — Quality Manager or Lab Manager

Subject: When turbidity drifts up, what does the lab blame?

[NAME], I work in oil and gas produced water and I am new to sand, so forgive a basic question. You wash sand with water you have already used. If anything is floating in that water, the grain picks it back up on the way through. My guess is the lab sees that before anyone else does. The Freedom Tool removes the floating layer from a tank while the tank stays in service. No power, no tank entry, 316 stainless steel. When a turbidity result drifts up on you, what does the lab usually trace it back to? Robert Muller | XTANK.co | 713.725.2399

Template 4 — Plant Manager, VP Operations or Procurement

Subject: One tank, one trial

[NAME], XTANK makes a patented passive tank tool. It skims whatever floats on the liquid, works the gas space above it, and grounds static in the flash zone. No moving parts, no power, no tank entry. Built in 316 stainless steel. It is proven in produced water tanks. Customers include WaterBridge, Select Water Services, Pilot Water and ConocoPhillips. It has not been used at a frac sand plant yet, and I am not going to tell you otherwise. I am asking for one tank to try it on. If it does nothing for you, we take it out. Is that worth a short call? Robert Muller | XTANK.co | 713.725.2399

Follow Up Cadence

Touch	Day	Channel	What to send
1	0	Email	The matched template above.
2	4	Email reply	Reply to your own email. Add one line: the video link for the tank in service.
3	9	LinkedIn or call	Connect with a one line note. Or call the plant main line and ask for the role by name.
4	18	Email	Short close out. “I will stop here. If the tank gives you trouble later, my number is below.”

Stop after touch four. Move the contact to a 90 day list. Re-touch when the site has news, such as a new plant, an expansion, a permit or a new hire.

XTANK.CO

EMAIL TEMPLATES 2 OF 2

Section 5 — Objection Handling

What They Will Say Back

SHORT ANSWERS — DO NOT ARGUE

Objection	Answer
“We do not have oil in our water. This is a sand plant.”	Agree first. Then ask what the loaders, dozers and slurry pumps are lubricated with, and what happens when a hydraulic hose lets go in the pit. Ask if anyone has ever skimmed the process water tank. Let the tank decide.
“Our thickener already has a rake and a scum arm.”	Accept it and move. Go to the process water tank, the flocculant make-down tank, the settling pond and the scrubber recirculation tank.
“We just clean the pond once a year. It is not a problem.”	Ask what that one round costs in vacuum trucks, labour and lost water. Ask how much water leaves with the solids. Turn a routine into a number.
“Our water is a closed loop. Nothing gets in.”	Ask where the make-up water comes from and what is in it. Ask what the pond picks up from the wind. A closed loop still concentrates whatever enters it.
“We have never seen this used at a sand plant.”	True. Say so plainly. The references are in oilfield produced water. The physics of a floating layer does not change with the fluid. Offer a no cost trial to make the first reference.
“Send me a specification sheet.”	Good sign. Send it the same day. Include materials of construction, dimensions, weight and a photo in service. Ask for a fifteen minute call to size it.
“We have no budget this year.”	Ask who sets next year's capital list and when. Ask to be on the list. Offer the trial now so the data exists when budget opens.
“Corporate approves all new vendors.”	Expect this at U.S. Silica. Ask for the vendor onboarding pack and start it the same week. Ask the engineer to sponsor the trial while onboarding runs in parallel.
“Talk to procurement.”	Ask for the name and ask for a one line introduction. Never go to procurement without the engineer behind you.
No reply at all.	The most common outcome. Change the target role, not the message. Try the Maintenance Manager or the Lab Manager. They answer more often than plant managers.

Three Questions That Open Any Call

1. Which tank or pond on this site gives your crew the most trouble?

2. How often do you clean it, and who does the work?

3. What does one cleanout cost you in labour, trucks, water and lost time?

XTANK.CO

OBJECTION HANDLING

Section 6 — Data And Limits

Sources And Verification Notes

CHECK BEFORE YOU QUOTE A NUMBER TO AN OPERATOR

Primary Sources Used

McLanahan — frac sand wet processing, attrition scrubbing, hydraulic classification, ultra fines recovery and thickener technical notes.

Agg-Net, Sly Inc., Powder & Bulk Solids and HP Process — wet processing, plant operations, and rotary versus fluid bed drying.

API RP 19C and ISO 13503-2 — proppant test methods. Turbidity limit of 250 FTU or NTU. Sphericity and roundness of 0.6 or higher.

Atlas Energy Solutions — investor releases on the Hi-Crush acquisition, the Dune Express first delivery, the Moser acquisition, and SEC filings.

ProFrac Holding Corp and Alpine Silica — the SP Silica of Monahans acquisition release and the Alpine Silica operations pages.

U.S. Silica — Crane and Lamesa location pages, the Permian expansion release, and press coverage of the Apollo Global take private.

Black Mountain Sand, Vista Minerals and High Roller Sand — company facility pages and trade press.

MSHA Mine Data Retrieval System — controller, operator and mine name records for Texas sand and gravel operations.

XTANK.co — the Freedom Tool product description.

Verify These Items On The First Call

Whether the plant uses a thickener, a clarifier or ponds alone.

Whether the plant takes any treated produced water as make-up.

Whether the site has a wet scrubber with a recirculation tank, or a baghouse only.

The current running status of each Alpine Silica Texas site.

What U.S. Silica now produces in Limestone County.

Which vessels sit inside a permitted or bunded area with restricted access.

Limits Of This Document

Company and site data was taken from company statements, filings and trade press in August 2026. Capacity figures are stated or reported figures, not actual output. Some figures date from 2023 and 2024 and may have changed. Confirm any number before you repeat it to an operator.

No named individual contacts are listed. Names change often. Use the job titles and the search strings, then confirm the person before you send.

The Freedom Tool has not been installed at a frac sand plant of any kind. Every application in this document is based on documented plant problems and on how the tool behaves in produced water service. Present it as a first application, not as proven practice.

Robert Muller — XTANK.co — 713.725.2399 — robert@xtank.co — www.xtank.co

XTANK.CO

SOURCES AND LIMITS

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Texas Frac Sand Operator Outreach Playbook

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